Hutchby, I. (2001) The communicative Affordances of Technological Artefacts. In: Hutchby, I. (2001) Conversation and Technology from the Telephone to the Internet (Polity Press)

 

It seems odd that Hutchby encounters his theory without mentioning single use affordance or the negative reactions when one doesn’t use the technology. What if the technology gets smarter then the one who’s created it? What when the technological momentum takes place and the structure gets so complex, that it starts to live us instead of  being lived by our so called choices. Is our choice always an intentioned choice. Many questions that remained un answered, but that’s the affordance Hutchby choose.

 

Dodge, M. & Kitchin, R. (2001) Geographies of the Information Societ. In: Dodge, M. & Kitchin, R. (2001) Mapping Cyberspace (London: Routledge)

 

Dodge sees the virtual cyberspace as a evolution next to the geographical space, but doesn’t mention the fact that when one is in cyberspace, one cannot be in the ‘real’ space. Furthermore he’s to romantic about virtual communities. Do people really care about eachother, or purely about themselves? If they do, what would an online burial look like. Will someone be mentioned? Doesn’t a virtual personality die all the time?

Hope everybody had a nice party last thursday and friday! I performed at the prederikherenkerhof together with a saxophone and two dj's. I play the bass myself. It was great! A lot of people and a good vibe.  

The question was:

bladibladibla (I will insert the question soon)



Session 2                                                                                                                     29-04-2004

P.A.Lolkema

9936785

www.rg3lolkema.blogdrive.com

docent: CLASSIFIED

Participatory Culture

 

When trying to localize a market for his commodity, one has to set goals and know what the commodity must stand for. In this case, we’re looking for a market for mobile phones in the Netherlands and the possibilities to make consumers subscripe themselves to our services.

 

We will take part in the nonprice competition and have to make sure why our product is better than the leading mobile phone companies and make consumers aware of its substitutability.  When naming our market, we’ve got to bring the entire mobile phone market. Business, private use, emergancies and chitchat. Use value is important.

 

Different product definitions delineate different markets. While we are defining the aspects of our product, we will be competing over markets and according to that development we need to be aware of the fact that we continually create a market fitting our assumptions and targets.

 

As initial investments we need to create a bass from where we will operate and expensate the business. To be abled to make a succesfull entry on the market a lot of preview banners need to be placed on sites where for example scholars often hang out to chat or search for trendy gadgets. These sites need to be payed and the designing team that developes the house style needs to be payed.

 

The competition, mentioned above in the market way, will be devided in different segments. A special trendy, but cheap youth segment, a more serious allround smart system for students with low competing prices and a segment for business people, with a reliability campaign and important aspects for the business structure. All these will be placed in a structure that links all of them to eachother to make sure a shift over markets will develop, which attaches entire families to our services. Sites where members have their own account and can develop personalities according to the amounts of time they spend there. Young people can grow and win trendy gadgets and get information about hypes and updates on music. Business people get free communication advise and when our business is growing, they can let us warden their websites and train their managers on communication strategies. In this way we’ll grow as a community and attach consumers to our services and make us a part of their lives.

 

The campaign will be mainly based on viral marketing. This means people must want to spread our advertisements among their friends or associates. For the youth this means that it must trigger them in a way that it is cool to be part of our ‘gang’ and it’s cool to show friends our advertisements.

 

On the business market we will spread our services by attaching our name to reliable companies which we will reach by making offers they can’t resist. Once big companies hear about our efficiency capabilities, they will follow the example of their competing ‘brothers’.

 

When all this is working we will expand and implement housewives, police, states, farmers, stars, and in the end even God will use our networks.

Hello there,

I've just posted the answer to the question of the first session for the course 'participatory culture' . I will post it also on my weblog, to let you know what keeps me out of the sun all day.

The question was:

Jenkins (2002) writes on p. 1
"If the current media environment makes visible the once invisible work of media spectatorship, it is wrong to assume that we are somehow being liberated through improved media technologies." What is your opinion about this statement? Please use a maximum of 250 words.

My answer was of course:

bladibla bladi bla