Entry: Possible Viral Marketing Literature Tuesday, June 22, 2004



Viral marketing and viral objects
Allenby, Greg M.; Leone, Robert P.; and Jen, L.1999, “A dynamicmodel of purchase timing with application to direct marketing,” Journal of the American Statistical Association, Vol. 94, No. 446, pp. 365–374.
Arndt, Johan (1967), "Role of Product-Related Conversations in the Diffusion of a New Product," Journal of Marketing Research, 4 (August), 291-95.
Assael, Henry (1998): Consumer Behavior and Marketing Action, 6. Aufl., Cincinnati.
Bansal, Harvis S. and Peter A. Voyer (2000), "World-of-Mouth Processes within a Services Purchase Decision Context," Journal of Service Research, November.
Bass, Frank M. 1969, “A new product growth model for consumer durables,” Management Science, Vol. 15, No. 1, pp. 215–227.
Bauer, Hans H. (1998): Electronic Commerce: Stand, Chancen und Probleme, Arbeitspapier des Instituts für Marktorientierte Unternehmensführung der Universität Mannheim, o.Nr., Mannheim.
Benjamin, G. (2002) “Viral Marketing” in: http://www.icq.com/info/viral.html
Bitran, G. and Mondschein, S. 1996, “Mailing decisions in the catalog sales industry,” Management Science, Vol. 42, No. 9, pp. 1364–1381.
Blattberg, Robert C. and Deighton, John 1991, “Interactive marketing: Exploiting the age of addressability,” Sloan Management Review, Vol. 33, No. 1, pp. 5–14.
Boase, J. & Wellman, B. (2001) ‘A Plagues of Viruses: Biological, Computer and Marketing’ in: Current Sociology (draft)
Bone, Paula Fitzerald (1992), "Determinants of Word-of-Mouth Communications During Product Consumption," in Advances in Consumer Research Vol. 19: John F. Sherry and
Brian Sterndhal, eds.
---- (1995), "Word-of-Mouth Effects on Short-term and Long-term Product Judgments," Journal of Business Research, 32, 213-23.
Bristor, Julia M. (1990), "Enhanced Explanations of Word of Mouth Communications," in Research in Consumer Behavior, E. C. Hirschmann, Ed. Greenwich, CT: JAI.
Brooks, Kim (2000): Viral Marketing: Pitfall or Windfall?, veröffentlicht im Internet, URL: http//:www.clickz.com/cgi-bin/gt/print.html?article=1347; accessed 22 August 2000.
Brown, Jacqueline Johnson and Peter H. Reingen (1987), "Social Ties and Word-of-Mouth Referral Behavior," Journal of Consumer Research, 14 (3), 350-62.
Bruyn, A., de & Lilien, G. (2003) ‘Harnessing the Power of Viral Marketing: A Multi-Stage Model of Online Word-To-Mouth Referrals’ in: http://arnaud.debruyn.info/research/papers/viralmarketing2003.doc.
Buckner, K., Fang, H. & Qiao, S. (2002) “Advergaming: A New Genre in Internet Advertising”, in: http://www.dcs.napier.ac.uk/~mm/socbytes/feb2002_i/9.html
Bult, J. R. and Wansbeek, T. 1995, “Optimal selection for direct mail,” Marketing Science, Vol. 14, No. 4, pp. 378–394.
Chen, J. & Ringel, M. (2001) “Can Advergaming be the Future of Interactive Marketing?” in: www.KPE.com
Coffey, Steve 1999, “Media Metrix methodology. Prepared for the Advertising Research Foundation,” Media Metrix White Paper, Winter 1999/2000. Retrieved on June 12, 2000 from www.mediametrix.com/usa/products/us_methodology_long.pdf
Crawford, C. (1982) The Art of Computer Game Design in: http://www.mindsim.com/MindSim/Corporate/artCGD.pdf
Dahan, Ely and Srinivasan, V. 1998, “The predictive power of Internet-based product concept testing using visual depiction and animation,” Working paper, Sloan School, Massachusetts Institute of Technology. Retrieved on June 12, 2000 from web.mit.edu/edahan/www/WorkingPaperonInternet ConceptTestingbyDahanandSrinivasan.PDF
DeSarbo, W. S. and Ramaswamy, V. 1994, “CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing,” Journal of Direct Marketing, Vol. 8, No. 3, pp. 7–20.
Dichter, Ernst (1966), "How Word-of-Mouth Marketing Works," Harvard Business Review, 44 (6), 148.
Diorio, Stephen (2001), "How to Catch on to Viral Marketing,": ClickZ.com, Online Marketing Strategies Series.
Dreze, Xavier and Zufryden, Fred 1997, “Testing Web site design and promotional content,” Journal of Advertising Research, Vol. 37, No. 2, pp. 77–91.
Dreze, Xavier and Zufryden, Fred 1998, “Is Internet advertising ready for prime time?” Journal of Advertising Research, Vol. 38, No. 3, pp. 7–18.
Drèze, X. & Zufryden, F. (1999) “Internet Advertising: The Medium is the Difference”, in: http://www.xdreze.org/vitae1.pdf
Drèze, X. & Hussherr, F. (2003) “Internet Advertising: Is Anybody Watching?”, in: http://www/kingston.ac.uk/~ku03468/images/rettrob.pdf
Eng, P. (2002) “Marketers Use Online Games to Make Soft Sales Pitches”, in: http://abcnews.go.com/sections/scitech/DailyNews/advergames021112.html
Fattah, H.M. 2000. “Viral marketing is nothing new” in MC Technology Marketing Intelligence. Oktober 2000. S. 88 ff.
Frank, A. & Lundblad, N. (2003) “The New Role of Gaming: How Games Move Outside Entertainment”, in: Horsfall, J. D., et al, (2003) Entertainment Computing: Technologies and Applications (Kluwer Academic Publishers)
Frenzen, Jonhatan K. and K. Nakamoto (1993), "Structure, Cooperation, and the Flow of Market Information," Journal of Consumer Research, 20 (December), 360-75.
Garnham, N. (1995a). Contribution to a political economy of mass communication. In O. Boyd-Barrett & C. Newbold (Eds.), Approaches to media. A reader (pp. 216–221). London: Arnold.
Garnham, N. (1995). Political economy and cultural studies: Reconciliation or divorce? Critical Studies in Mass Communication, 12(62–71)
Godin, S. (2001) Unleashing the Ideavirus
Golding, P. & Murdock, G. (1997) “Culture, Communication, and Political Economy” in: Curran, J. &
Graham, Jeffrey (1999): What Does Viral Marketing Really Mean?, veröffentlicht im Internet, URL:
http//:www.clickz.com/cgi-bin/gt/print.html?article=812; accessed 22 August 2000.
Granovetter, Mark S. (1973), "The Strength of Weak Ties," American Journal of Sociology, 78, 1360-80.
Gurevitch, M. (eds.) Mass Media and Society (London: Arnold) 2nd edition
Golding, P. & Murdock, G. (1997) The Political Economy of the Media, Vol. 2 (Brookfield, VT: Edward Elgar Publishing)
Grossberg, L. (1995). Cultural studies vs . political economy: Is anyone else bored with this debate? Critical Studies in Mass Communication, 12(72–81)
Harrison, A. (1/16/2002) “Playing Games with P2P”, in: http://www.nwfusion.com/newsletters/fileshare/2002/01175586.html
Hauser, John R. and Glen L. Urban (1977), "A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, 25, 579-619.
Henricks, Mark (1998), "Spread the Word," Entrepreneur, 26 (2), 120-25.
Heil, Bertold (1999): Online-Dienste, portal sites und elektronische Einkaufszentren, Wiesbaden.
Helm, Sabrina (?) Viral Marketing: Kundenempfehlungen im Internet
Helm, Sabrina (2000a): Kundenempfehlungen als Marketinginstrument, Wiesbaden.
Helm, Sabrina (2000b): Viral marketing, in: Electronic Markets, Jg. 10, Nr. 3 (im Druck).
Herr, Paul M., Frank R. Kardes, and John Kim (1991), "Effects of Word-of-Mouth and Product Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, 17 (4), 454-62.
Järvinen, A., Heliö, S., & Mäyrä, F. (2002) “Communication and Community in Digital Entertainment Services” in: http://tampub.uta.fi/tup/95|-44-5432-4.pdf
Järvinen, A. & Sotamaa, O. (2002) “Gaming and Betting in Digital Services”, in: Hypermedia Laboratory Net Series 1. University of Tampere
Jurvetsen, S. & Draper, T. (1998) “Viral Marketing”, in: http://www.dfj.com/files/viralmarketing.html
Juul, J. (2002) “Gameplay and Emergence” (yet unpublished)
Kollmann, T. “Viral-Marketing – Ein Kommunikationskonzept für virtuelle Communities”, in- http://www.tobias-kollmann.de/artikel/viral.pdf
Krishnamurthy, S. (2001) “Understanding Online Message Dissemination: An Analysis of “Send-this-message-to-your-friend” Data”, in: http://firstmonday.org/issues/issue6_5/krishnamurthy/index.html
Krishnamurthy, S. (2001) “Person-to_person Marketing: A Diffuser of Marketplace Information”, in: Quarterly Journal of Electronic Commerce (???)
Levy, S. (2003) “Marketing: Flogging on a Blog” in: http://stacks.msnbc.com/news/879490.asp?cp1=1
London Business School (?) “Internet Marketing and Interactive Advertising”, in: http://www.london.edu/marketing/Future/Future_Media_Events/FM_Presentations/paddy.pdf
Marney, Jo (1995), "Selling in Tongues," Marketing Magazine, 100 (38), 14.
Mäyrä, F. (2002) Computer Games and Digital Cultures: Conference Proceedings (TAJU: University of Tampere)
Meehan, E. (1991) “Holy Commodity Fetish, Batman!: The Political Economy of a Commercial Intertext” in: Pearson, R. & Uricchio, W. (1991) The Many Lives of the Batman: Critical Approaches (New York: Routledge), 47-65
Milgram, Stanley (1967), "The Small World Problem," Psychology Today, 1, 61-67.
Misner, Ivan R. (1994): The World’s Best Known Marketing Secret, Austin.
o.V. (1999a): Software that spreads: sample strains, in: Newsweek, Jg. 133, Nr. 15, S. 65-66.
o.V. (1999b): Viral Marketing: Marketing of, by and for the people, veröffentlicht im Internet, URL:
http://www.viralmarketer.com/vmcases.html; accessed 22 August 2000.
Montgomery, A. (2001) ‘Applying Quantitative Marketing Techniques to the Internet’, in: Interfaces 31:2 March-April (pp. 90-180)
Montgomery, Alan L. 1999, “Using clickstream data to predict WWW usage,” Working paper, Graduate School of Industrial Administration, Carnegie Mellon University.
Mosco, J. (1996) The Political Economy of Communication: Rethinking and Renewal (London: Sage)
Mosco, J. & Wasko, J. (1988) The Political Economy of Information (Madison: University of Wisconsin Press)
Pazgal, Amit 1999, “Software agents: The future of marketing on the Internet?” Proceedings of the Fourth Conference on Information Systems and Technology, Cincinnati, Ohio.
Pirolli, Peter and Pitkow, James E. 1999, “Distributions of surfers’ paths through the World Wide Web: Empirical characterizations,” World Wide Web, Vol. 2, No. 1–2, pp. 29–45.
Proctor, R. N. (1999) The Nazi War on Cancer (Princeton, NJ: Princeton University Press)
Rau, A. (2002) “All Your Game Are Belong To Us – Computer Games and Online Marketing”, in: http://www.cric.ac.uk/cric/gamerz/abstracts/rau.htm
Rassmuson, E. 2000. „Viral markteting: Healthier than it sounds” in Sales and Marketing Management. Juni 2000, S. 8 ff.
Recklies, D. (2001) ‘Viral Marketing’
Richins, Marsha L. (1983), "Negative Word-of-Mouth by Dissatisfied Customers: A Pilot Study," Journal of Marketing, 47 (Winter), 68-78.
Roberts, Michael J. and Mahesh, Shripriya 1999, “Hotmail,” HBS Case 899–165, Harvard Business School Publishing, Harvard University, Cambridge, Massachusetts. 70–77.
Rosen, Emmanuel (2000), The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing: Doubleday.
Ryan, K. (?) ‘Click on Me: Identity as Commodity in the Digital Age’
Sansoni, Silvia (1999): ‘Word-of-Modem’, in: Forbes, Jg. 164, Nr. 1, S. 118-119.
Siegel, D. 1999. “Futurize your Enterprise”. New York: John Wiley & Sons Inc.
„Viral Marketing: Marketing of, by and for the people“, in: http://www.viralmarketer.com/vmcases.html
Silverman, George (1997), "How to Harness the Awesome Power of Word of Mouth," Direct Marketing (November), 32-7.
Skjerdal, T. (1998) “Structures vs. Interaction, Political Economy vs. Cultural Studies”, in: http://www.geocities.com/CapitolHill/2152/pol_ec.htm
Stauss, Bernd (1997): Global Word of Mouth, in: Marketing Management, Jg. 6, Nr. 3, S. 28-30.
Sükösd, M. & Dányi, D. (2003) „M-Politics in the Making: SMS and E-mail in the 2002 Hungarian Election Campaign” in Nyíri (ed.) Mobile Communication: Essays on Cognition and Community. Vienna: Passagen Verlag.
Taylor, T.L. (2002) “Whose Game is this Anyway?”: Negotiating Corporate Ownership in a Virtual World”, in: http://social.chass.ncsu.edu/~ttaylor/papers/Taylor-CGDC.pdf
Ungar, Lyle H. and Foster, Dean P. 1998, “Clustering methods for collaborative •ltering,” Working paper, University of Pennsylvania. Retrieved June 12, 2000 from www.cis.upenn.edu/_ungar/papers.html
Wamser, Christoph/Staudacher, Frank (1997): Online-Shopping - von der Kommunikation zur Distribution, in: Wamser, Christoph/Fink, Dietmar H. (Hrsg.): Marketing-Management mit Multimedia, Wiesbaden, S. 87-94.
Whyte, William H., Jr. (1954), "The Web of Word of Mouth," in Fortune Vol. 50.
Wilson, R. (2000) “The Six Simple Principles of Viral Marketing” in: Web Marketing Today 70:2 http://www.wilsonweb.com/wmt5/viral-principles.htm (February 1, 2000)
Wolfinbarger, Mary Finley and Mary C. Gilly (1993), "The Encoding and Decoding of Gift Symbolism," Working paper, University of California at Irvine.
Yale, Laura J. (1987), "An Empirical Study of Word of Mouth Behaviors: Antecedents, Processes and Outcomes," in Working paper: Graduate School of Management University of California-Irvine.
Yale, Laura J. and Mary C. Gilly (1995), "Dyadic Perceptions in Personal Sources of Information," Journal of Business Research, 32 (March), 225-34.
Zeff, R. & Aronson, B. (1999) Advertising on the Net, in: http://www.wiley.com/legacy/compbooks/zeff/
Zien, Jason (2000): ‘Viral Marketing for Internet Web Sites’,
http://internet.about.com/industry/internet/library/weekly/1999/aa092799.htm; accessed 22 August 2000.


   1 comments

pieter
June 22, 2004   03:52 PM PDT
 
that would be something...

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