Used Literature:

 

·         http://www3.interscience.wiley.com:8100/legacy/college/kotabe/0471230626/text_cases/bmw.doc , 22-06-2004

·         http://www.europeancarweb.com/features/0312ec_bmwdesign/ , 22-06-2004

·         http://www.mgt.smsu.edu/mgt487/mgtissue/bmw/ , 22-06-2004

·         http://www.bca.com.au/content.asp?newsID=94478 , 22-06-2004

·         http://www.brandchannel.com/features_profile.asp?pr_id=171 , 25-06-2004

·         http://www1.cs.columbia.edu/~paley/spring03/assignments/HW1/sz184/Assignment1.htm , 25-06-2004

·         http://www.latimes.com/chi-0211070100nov07,0,1332949.story , 22-06-2004

·         http://modemmedia.com/pdfs/After_the_Banner.pdf , 24-06-2004

·         http://www.bmw.com/generic/com/en/products/automobiles/showroom/5series/sedan/index.html , 22-06-2004

·         http://www.seewhathappens.com , 24-06-2004

·         http://houston.bizjournals.com/houston/stories/2004/05/31/focus7.html?page=1 , 24-06-2004

·         http://www.allnews40.com/ , 24-06-2004

·         http://www.audi.com/com/en/new_cars/new_cars.jsp , 24-06-2004

·         http://www.mbusa.com/microsite/gst/index.jsp , 24-06-2004

·         http://www.mbusa.com/brand/container.jsp?/models/glance.jsp&modelCode=glance&model=e_class_main&pf=0 , 24-06-2004

·         http://soi.saabusa.com/saabi.asp , 24-06-2004

·         http://whokilledtheidea.bmw.com/ , 22-06-2004

·         http://146.145.203.221/x3home.asp , 25-06-2004

·         http://www.adage.com/news.cms?newsId=40669 , 25-06-2004

·         http://www.nfscars.net/brands.php?game=nfs4 , 25-06-2004

·         http://web.mit.edu/21fms/www/faculty/henry3/collective%20intelligence.html , 25-06-2004

·         http://houston.bizjournals.com/houston/stories/2004/05/31/focus7.html?page=2 , 25-06-2004

·         http://www.dmc.co.uk/index.php?bz02MA== , 25-06-2004

·         http://promomagazine.com/news/marketing_nintendo_burton_hop/ , 25-06-2004

·         http://www.imh.unisg.ch/org/imh/web.nsf/SysWebRessources/Tomczak-pdf-Files-Persoenlich-August02/$FILE/BestPractice_August+02.pdf , 25-06-2004

·         www.bmwfilms.com , 25-06-2004

 

 

·         Tybout, A. & Carpenter, G. (2001) “Creating and Managing Brands”. In: Iacobucci, D. (ed.) (2001)

·         Bordwell, D. & Thompson, K. (2001) “Film Art, An Introduction”, Sixt edition, (The McGraw-Hill Companies, Inc.)

·         Küng-Shankleman (2000) “Inside the BBC or CNN: Managing media organisations”.(London:Routledge)